STAFF BIO:

Jay Howell serves as the Chief Executive Officer of Richmond United, bringing more than three decades of experience in coaching, leadership, and club development across all levels of the youth game. Having worked full-time in soccer since 1993, Howell has built a reputation as a respected leader with a deep commitment to player development and organizational excellence.

In 2013, Howell was named Executive Director of Richmond Strikers, playing a key role in the club’s growth and evolution into what is now Richmond United. He previously served as the Executive Director of the Elite Clubs National League (ECNL) and as the Richmond Strikers ECNL Director. 

Prior to returning to Richmond, Howell served as Executive Director of Birmingham United Soccer Association from 2010 to 2012 and spent over a decade as Director of Coaching for the Capital Area Soccer League (CASL) in Raleigh, North Carolina. 

He currently is actively involved in the broader soccer landscape as Chairperson of the Virginia Premier Soccer League (VPSL), a member of the ECNL leadership team, and a member of the Boys ECNL Board of Directors.

In addition to his administrative leadership, he continues to coach within Richmond United’s ECNL Girls program. Howell’s coaching experience also extends to the collegiate and high school levels. He has coached women’s soccer at Randolph-Macon College, served as a men’s assistant coach at both the University of Richmond and the University of North Carolina at Chapel Hill, and led girls’ varsity programs at Douglas Freeman High School and Cosby High School.

He holds a USSF A License along with NSCAA Advanced National and Youth Diplomas. As a player, Howell competed collegiately at the University of California, Santa Barbara and the University of Richmond, where he earned a Bachelor of Arts in Political Science.

Howell’s leadership continues to guide Richmond United’s dedication to elevating our players, coaches, and our community to the highest level.